In a rapidly evolving sector, it pays to keep up-to-date with industry developments and technologies – especially when it is crucial to the success of the business you work for.

This post is inspired by one of the most commonly used phrases in the world of digital marketing, precisely ‘is that still relevant?’. When you have been working in digital marketing for some time, there are certain things which just come naturally, or that your agency believes to be standard practice. The SEO fundamentals haven’t changed for a number of years, including things such as:

• Keyword research
• Keyword testing
• Headings and subheadings
• Metadata
• Internal links
• External links

However, what is is easy to forget is that we work in a sector that evolves more rapidly than any other, and marketing experts, as well as search engines, are always refining the process and finding new ways to make their SEO more effective.

Whilst you may understand the SEO basics, what is becoming increasingly important is keeping up to date with trends within these basic areas in order to succeed in a highly competitive area. Furthermore, SEO is not only an area for SEO experts, but for all of those working in digital marketing. Content creators are expected to have a comprehensive understanding of SEO best practice – including current trends. Whilst content may be king, if you want content to reap maximum rewards for your business, you are going to need to keep up in the increasingly competitive world of SEO.

Recruiters in digital will be looking for candidates for digital marketing jobs who really have their eye on the ball when it comes to SEO best practice. This means not just knowing the basics, but anticipating trends in SEO practices and being fully aware of the key players in SEO practice development. We recommend subscribing to posts from SEO powerhouses, or conducting your own research into what works and what doesn’t. Taking this interest in SEO will also demonstrate a passion to potential employers, and a curiosity that is expected from those working in digital marketing to produce great results for clients.