If you’re looking into new marketing jobs, take a minute to think of what you really want as your next move. Oh, and then another few minutes to look at Marketing Week’s new careers special from the Marketing Academy.

Looking to impress as a newbie?

For new kids on the block, take a look at the first feature – ‘How young marketers can stand out to get on.’ Start by taking the initiative and showing a curiosity in all aspects of the business; both seen as vital by both digital and traditional marketing players. Pick up new skills in all areas to get a broad knowledge base and pick them up quickly with energy and enthusiasm.

Not a classic marketer but bringing in additional skills?

A strong marketing team needs a diverse set of skills.  The second feature on marketing jobs suggests that major companies and brands are seeking ‘data analysts, IT programmers and business strategists all as …essential components of the team’, bringing their vital and varied skill-sets. Marketing Week’s own survey suggests that less than half of marketers have a formal marketing qualification. Specialists bring in technical expertise along with the opportunity to ‘command high wages’. Your experience from outside the marketing profession could be highly valued to achieve strategic and tactical targets.

A good all-rounder?

Finally, the marketing jobs that need generalists with broad experience. The discussion between senior heads from organisations including Mars, Arsenal football club and Guardian News and Media, looks at the roles available for those who have worked over many channels or with a real range of experience. If this is you, take a look at the views of those with their own succesful careers.

Read the section of Marketing Week Careers Advice now that matches your career situation and discover the best approach for your ideal marketing job.