Just when you thought it was safe to put your pop-up tent away for another year, another festival beckons.

Less mud, more marketing insight

The Festival of Marketing on 12^th/13^th November is a ‘celebration of the modern marketing industry’, looking at ten themes concerned with digital transformation. This is actually a mud and tent-free professional event held at Tobacco Dock, London although it does boost a ‘festival village’ for networking and ten themed ‘stages’: Strategy, Data & Analytics, Insight, Content, Social, Personalisation, B2B, Brand & Creative, Multichannel and Customer Experience.

Start a conversation with the experts

Q&As, workshops, advice clinics and case studies all aim to spark conversations between those in the marketing industry. The two-day festival has been developed by some of the big names in marketing: Econsultancy, Marketing Week, Creative Review, Design Week and Celebrity Intelligence. It’s open to all senior marketing professionals and anyone who wants to join in the discussion and learn from the experts.

Headline Acts

Going back to that festival feel – be that music at Glastonbury or our own Cheltenham Literature Festival — the event also has some real ‘headliner acts’. Alastair Campbell talks about communications and spin, alongside names from business such as Laura Wade-Gray, Executive Director, Multi Channel at Marks and Spencer. From the music industry, Eliza Doolittle is one of the guests discussing celebrity brands and the modern media.

The new sectors, the new roles

With this year’s theme of digital transformation, anyone is welcome wherever they are on the traditional/digital spectrum. Whether you work on the brand side or agency side, work with B2B or B2C and whatever your role, take a look at the Festival of Marketing website. Find out more about the disciplines and new roles that could be your next career move: creative director, media buyer, social strategist, web analyst, brand manager, SEO specialist, content producer or UX designer.

Have a good festival weekend and don’t forget your virtual wellies.