We all know that valuable content is the key to strong digital performance, but simply having great content is only half the battle; you still need exposure and engagement for it to be successful. Some sites have huge content teams and enormous amounts of traffic and social shares, these come from years of laying foundations until the results are virtually self-propagating. For the rest of us, we have to rely on smart and targeted outreach to help give our content the interaction it deserves.

A vast proportion of outreach still happens the old-fashioned way – through building media lists and sending hopeful messages asking for favours. Building personal relationships with valuable voices in your niche is a challenging (but hugely rewarding) task, luckily there are a few ways you can get an edge when it comes to outreach marketing:

Buzzsumo 

The content research tools over at Buzzsumo are invaluable for helping you connect with people that value your brand. You can view ‘influencers’ who have shared your content (or similar posts) on their social platforms and then engage with them about your latest piece. This method gives you a pool of prospective influencers who are already interested in what you have to say. It’s a simple ‘I see you liked X, why not check out Y?’ scenario. Setting up ‘Brand Alerts’ will also allow you to see all mentions of your business across the web, opening the door for more opportunities. 

Quuu 

Quuu offers ‘Hand-curated social suggestions for social media’, which essentially boils down to a network of subscribers who share content from categories they are interested in. For an added boost you can opt for ‘Quuu Promote’ which allows you to pay a small fee ($5-$25 based on the popularity of your industry) to have your piece automatically shared with an audience of up to 75,000. This simple and effective strategy is an excellent method for stoking the fire on a newly released piece and generating attention. It shouldn’t form all, or even the bulk, of your outreach efforts, but it offers a fantastic supplement.

If you’re looking for a new marketing challenge, browse our digital marketing jobs today – you may just find your dream position, and a chance to use the above outreach tools.