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Essential tools and tips for outreach
We all know that valuable content is the key to strong digital performance, but simply having great content is only half the battle; you still need exposure and engagement for it to be successful. Some sites have huge content teams and enormous ...
Why you should get your head into virtual reality (VR)
Virtual reality (VR) has tiptoed fairly quietly into our lives but early signs suggest it is only going to get bigger. The two words ‘Oculus Rift’ are synonymous with the explosion of this technology and Samsung has certainly arrived ...
New proof that every marketer should develop skills in content marketing
It is no secret that content marketing, as a sub-industry of marketing, has grown exponentially in the past five years due to the proliferation of smart devices and social networks. Recent data from Google Trends found that interest in “content ...
The top four SEO trends to keep you up with the competition
The digital marketing world is always changing. While that’s what keeps it interesting, it does mean you can get left behind if you don’t keep up. So to make sure you are ahead of the competition, we’ve put together the top four SEO trends of ...
Ditch legacy media for mobile, says internet trends mogul Mary Meeker
Every year the American venture capitalist Mary Meeker takes to the stage to give a presentation that piques the interest of marketing industry experts across the world. Her knowledge and insight into the direction of technology and trends is ...
What not to do: mobile marketing
As people in (or searching for) digital marketing jobs, we’re all familiar with the value of mobile marketing – ignoring mobile as a platform is quite simply not a strategic option any longer. While we may all be aware of this reality, there are ...
If I wasn’t in marketing, my dream role would be…
A popular question in celebrity interviews is: ‘if you weren’t a successful actor/writer/celebrity chef, what would you be?’ The purpose of the question is to reveal an untapped inner passion – perhaps they secretly want to swap the red ...
When is name dropping OK?
It’s likely that we all know someone who can’t update their Facebook, Twitter or join in a pub conversation without mentioning the celeb they brushed shoulders with last week, which designer shoes they’re wearing or the ...