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The innovative marketing of 2014’s Top 10 campaigns
With the arrival of the New Year, here at Creative Mettle we couldn’t resist a top 10 marketing campaign list of 2014. This year has seen many new initiatives and Marketing Week have picked out a great list of brand successes. From a ...
Standing out from the digital marketing crowd
Digital marketing is a sector that changes constantly. Big names such as Google and Twitter announce changes almost on a weekly basis. How do you keep up to date and beyond for that new role? And, crucially, how do you show recruiters that you ...
Independence Day – creative industries come together
‘A sector which has remained resilient, innovative and daring in the face of recession.’ This is the description of the U.K’s creative sector, at the launch of the Creative Industries Federation. The organisation describes itself as the “the ...
Marketers – start the conversation #Marketing2025
Your industry needs you and your views. As a professional marketer, where do you see the future of marketing in the next ten years? What are the big issues and opportunities in marketing and communications? Get involved online or locally ...
Print and online design, working together not apart
In the world of visual and graphic design – don’t force yourself to choose between digital and print. The best of both are being used by the biggest brands to meet their customers’ expectations. Newspaper brands bring online expertise into ...
Digital transformation at Festival of Marketing
Just when you thought it was safe to put your pop-up tent away for another year, another festival beckons. Less mud, more marketing insight The Festival of Marketing on 12th/13th November is a ‘celebration of the modern marketing industry’, ...
Need experience in User Xperience (UX) ?
Expanding your online digital skills If you’re stuck somewhere in the web of web design from graphics to architecture, it’s always useful to know more about other parts of the picture and the skills that could take you further. One area ...
Making the most of marketing membership?
Fully qualified as a marketing professional – what next? You’ve done the time. We know it’s hard work achieving the Chartered Institute of Marketing certificate or diploma. You’ve probably been studying as well as keeping the day job ...