Digital marketing is a fast-paced industry and the cream of the crop of successful digital marketers must make sure they’re always ahead of the game. They stay up to date on the latest industry trends and equip themselves with the digital marketing skills necessary to allow them to stay on top. So, to ensure you have the right skills for the wealth of digital marketing jobs coming up, take a look at this list.

1. Video content marketing

According to The Guardian, 69% of all consumer traffic will come from video marketing in 2017. You may already be adept at content marketing, but with YouTube being the second largest search engine in the world, you need to have video content marketing skills too. This way, digital marketers can reach a wider audience than ever before.

2. Community management

Social media is obviously a premier option for drawing in customers. In fact, according to Forbes, 78% of small businesses get at least a quarter of their new customers through social media. But there’s a lot more to running a Facebook page or Twitter account than you may have previously thought. In 2017, digital marketers will need to be able to make meaningful social connections with their audience. This will ensure better engagement with the customer base.

3. Basic knowledge of CSS/HTML

According to MarketingProfs, “having marketers on your team with basic coding skills will help your business present messages more clearly through visual design—an important part of digital marketing.” Therefore, a highly beneficial skill for digital marketers in 2017 will be the ability to improve user experience by way of improving the design of elements such as landing pages.

4. Data analysis

A data-driven approach is what’s needed for 2017. Skills in data analysis mean that you can better understand the existing customer base. Using the data, digital marketers will be able to appeal to those proven to be likely customers. There will be no time or money wasted on loose ends. That is, of course, an attractive offer for any business.

So, if you want a senior digital marketing job in 2017, then it’s a good idea to invest your time in improving these skills. You can also contact Creative Mettle to help you find digital marketing jobs that match your skill set.