Social media marketing continues to rise, yet businesses still aren’t seeing a high enough ROI
The percentage of business-to-business (B2B) marketing specialists relying on social media for the promotion of their services continues to rise, however companies are still not seeing a high enough return on investment (ROI). Social media is now the second most popular tactic for new customer acquisition, with only email marketing proving more popular. Despite this, […]
5 tips to help you succeed in your marketing career
In addition to managing the day-to-day responsibilities of your job, there are several ways in which you can advance your career. Below are five top tips for staying ahead and progressing in your career. 1. Be open to learning The marketing landscape is constantly evolving and developing across both online and offline channels. Developments in […]