The power of Facebook marketing
Facebook currently has over 1.5 billion active users each month; that’s over 20% of the worldwide population. You don’t need to us to tell you that this makes Facebook an enormously powerful tool for any online marketer. It has a powerful reach and acts as both a platform for content but also for sharing and […]
Video content’s popularity continues to soar – but what is it good for?
Video and live streamed content have continued their ascent of the statistical charts for ROI and audience engagement in the digital marketing strategy arena. After a booming year in 2015, and with the maturation of new platforms like Periscope for live stream and growth of video content on established platforms like Instagram, Snapchat, Facebook and […]