How marketers protect iconic design and build brands
Which brands do you recall just from their design in mere seconds? The brands with distinct design properties such as the Coca Cola bottle or the London Underground ‘roundel’ play to a “consumer’s ‘implicit memory system’,” according to the latest feature on iconic design in Marketing Week magazine. Instant recall Without even seeing the brand […]
CVs for creative careers. Chocolate anyone?
Planning the next stage of your creative career? If your CV needs to show what you can bring to a role and that role is a graphic designer, illustrator or art director, then maybe it needs to really stand out. 5 Top Creative CVs Take a look at some of the creative CV options used […]